IEG Middle East
Global Fitness Expo homeDubai Sports Council
Members of the GFX Advisory Board

Meet the Advisory Board

The Global Fitness Expo Advisory Board brings together some of the most respected and influential leaders from across the region’s health, fitness and wellness ecosystem.

Representing a diverse range of sectors and powerful region-wide and global expertise, the board provides strategic insight that helps guide the future direction of Global Fitness Expo and the wider industry it serves.

  • 13Members
  • 245Years of expertise
  • 25+Markets operated
  • 1Shared vision

Board members

*in alphabetical order

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Formerly

Dubai Active
Dubai Muscle Show
Dubai Active Industry

Sponsors & partners

  • Wellness First

    Platinum Sponsor

  • New Rock

    Platinum Sponsor

  • Panatta

    Gold Sponsor

  • Animal

    Gold Sponsor

  • QODECA

    VIP Buyers Lounge Sponsor

  • Seissense

    PFAS Free Partner

  • C5

    Energy Drink Sponsor

  • ISSA

    Official Education Sponsor

  • wellcube.life, Urban Wellness Hotel Apartments

    Future Wellness Summit Sponsor

  • Dubai Sports Council

    In collaboration with

Global Fitness Expo

28–31 October 2027

Dubai World Trade Centre

Organised by

IEG Middle East

IEG Middle East is part of Italian Exhibition Group (IEG), a global leader in exhibitions, events and business networking platforms. Through industry-leading events, we connect businesses, inspire innovation and create opportunities for growth across the Middle East and beyond.

© IEG Middle East 2026 All Rights Reserved

Formerly

Built on a decade of legacy, three shows now become one. Welcome to the new era.

GFX Global Fitness Expo