- 45K+Visitors
- 450+Brands
- 35K+Sqm floorspace
- 10+Years of legacy
- 4Days
:format(webp))
A decade of foundations. A platform for what comes next.
The GCC is one of the world’s fastest-growing fitness markets. Rising investment, ambitious national health agendas and a new generation of active consumers are positioning the region as a global powerhouse for health, fitness, wellness and sport.
Global Fitness Expo (GFX), formerly Dubai Active, Dubai Muscle Show and Dubai Active Industry, connects international brands, investors, buyers and distributors with the people, communities and partnerships driving this growth. Built on a decade of experience as the region’s leading fitness exhibition, GFX brings together the full spectrum of health, fitness, wellness and strength sports.
4 days. One powerful platform. An entire industry connected.
Your gateway to opportunity in the Middle East
:format(webp))
Showcase your brand at GFX 2027
With the region’s fitness and wellness sector experiencing growing investment and demand, Global Fitness Expo (GFX) is your gateway to this high-growth market.
Bringing together 45,000 attendees and 450+ exhibiting brands, GFX connects businesses with regional buyers, distributors, retailers and key decision-makers. Through the VIP Buyers Programme, expert-led conferences and premium networking opportunities, exhibitors can forge strategic partnerships, generate leads and accelerate business growth across the Middle East and North Africa.
Three pillars: the core of GFX
:format(webp))
Industry
The business of fitness: connecting operators, suppliers, distributors and decision-makers from across the global industry.
:format(webp))
Active
Fitness, performance, wellness and active lifestyle: bringing together the brands, experiences and communities driving the way we move and live.
:format(webp))
Muscle
Strength sports, bodybuilding and power: presenting leading athletes, competitions and products from across the globe.
10 year legacy. Thousands of global brands showcased.
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
More to see | more to experience
:format(webp))
Expert-led conferences
:format(webp))
Product showcases
:format(webp))
Industry networking
:format(webp))
Competitions
:format(webp))
Live workouts
:format(webp))
International stars
:format(webp))
The data behind the future of UAE fitness
The 2026 UAE Health & Fitness Industry Report, the UAE’s most comprehensive industry-led overview of the sector is available to download now. Built alongside the UAE Sports Science and Sports Medicine Training Centre under Ministry of Sport and the Emirates Bodybuilding and Fitness Federation (EBBF) and Qantara Sports, the report brings together operator data, employee insights and extensive consumer research to uncover emerging trends, understand market dynamics and identify the opportunities shaping the industry’s future.
Event gallery
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
Guided by industry. Driven by collective expertise.
Our Advisory Board brings together leading voices from across the UAE’s health and fitness ecosystem, including major gym operators, industry leaders, hospitality professionals and key sector stakeholders. Their collective expertise, market knowledge and diverse perspectives help guide our vision, strengthen industry collaboration and ensure that Global Fitness Expo remains aligned with the evolving needs of the market.
