IEG Middle East
Global Fitness Expo homeDubai Sports Council

Enquire to exhibit at GFX 2027

Whether you’re launching a new product, entering new markets, building distribution partnerships or expanding your presence in the region, Global Fitness Expo gives you the connections and access you need to lead in one of the world’s fastest-growing markets.

Exhibitors benefit from:

  • Directly connect with key decision makers, business leaders, and fitness enthusiasts

  • Meet regional buyers, distributors and retailers

  • VIP Buyers Programme

  • Expert-led conferences

  • Comprehensive Event App

Complete the form to start your exhibition journey today.

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One show. An entire industry united.

  • 450+Brands
  • 45K+Visitors
  • 750+Buyer meetings
  • 500+C-level delegates
  • 70+Participating countries

We’ve showcased 1,800+ leading brands over the past 10 years, including:

Myprotein
Nike Strength
lululemon
noon Minutes
Seissense
Castore
The Entertainer
Grenade
Merrithew
Neutonic
Zumba
Lovin Dubai
Squatwolf
RFLO
Protein House
Aster Pharmacy
Revive
RAW
New Rock
New Extreme
Low Calories
Optimum Nutrition
BUM Energy
Applied Nutrition
C4
MedX Pharmacy
Evogen
Life Pharmacy
Basix
Dr Nutrition
Myzone
Wellness First
Hyperice
Matrix
MEFITPRO
Gymleco
Technogym
Glute Builder
Your Personal Training
TRX
Qodeca
Life Fitness
Panatta
Precor
Hammer Strength
BeFit
BodyHack
gym80
Gantner
Concept2

Hear what our exhibitors have to say

The event was an incredibly insightful event, offering a comprehensive look at trends, products, and strategies shaping the fitness sector.

The networking opportunities were excellent. I connected with key industry figures, explored promising business prospects, and purchased machines showcased at the event. The team’s professionalism, from curated panels to seamless logistics, made it a standout experience.

Myriam Elias

Founder / Managing Director Power Lounge, Oman

It's very important to get close to consumers as possible. What the event has given is a retail opportunity... creating strong links on the B2B side, but also getting in front of consumers. It's been very business first, but it's also product led, and getting product in the hands of our consumers.

Jerome Guisset

Head of Athlete Events & Activations, MyProtein

We can proudly say we saw the birth of this show, and we have believed in it ever since the beginning. The show is growing, the quality is growing, we bring all of our champions over from all over the world... We've had guests from across the GCC, India, Europe, America.

Eduardo Panatta

Vice President, Panatta

I've been coming since the beginning, and coming every year since. It's just getting bigger and bigger each year. The presenters get better along with international buyers. It's great to see our industry collaborate and come together in one place.

Greg Boucher

CEO, MEFITPRO

Formerly

Dubai Active
Dubai Muscle Show
Dubai Active Industry

Sponsors & partners

  • Wellness First

    Platinum Sponsor

  • New Rock

    Platinum Sponsor

  • Panatta

    Gold Sponsor

  • Animal

    Gold Sponsor

  • QODECA

    VIP Buyers Lounge Sponsor

  • Seissense

    PFAS Free Partner

  • C5

    Energy Drink Sponsor

  • ISSA

    Official Education Sponsor

  • wellcube.life, Urban Wellness Hotel Apartments

    Future Wellness Summit Sponsor

  • Dubai Sports Council

    In collaboration with

Global Fitness Expo

28–31 October 2027

Dubai World Trade Centre

Organised by

IEG Middle East

IEG Middle East is part of Italian Exhibition Group (IEG), a global leader in exhibitions, events and business networking platforms. Through industry-leading events, we connect businesses, inspire innovation and create opportunities for growth across the Middle East and beyond.

© IEG Middle East 2026 All Rights Reserved

Formerly

Built on a decade of legacy, three shows now become one. Welcome to the new era.

GFX Global Fitness Expo