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UAE Health and Fitness Industry Report 2026

The UAE’s most comprehensive industry-led overview of the health and fitness sector, driven by operator data, employee insights and extensive consumer research.

About the report

Building on the success of the inaugural 2025 report and its industry-led approach, the 2026 edition significantly expands both the scope and depth of data available to the sector, drawing on three sources to deliver the most detailed and data-rich analysis of the UAE’s health and fitness ecosystem to date.

Operator data

Operator data revealing sector performance, growth trends and plans for their future.

Employee insights

New for 2026: The voice of the workforce behind the health and fitness sector.

Consumer dataset

Insights into UAE consumer behaviours, preferences and engagement with the sector.

Report partner

UAE Sports Science & Sports Medicine Center

Report partner

Emirates Bodybuilding & Fitness Federation

Commissioned by

IEG Middle East

Independent research partner

Qantara Sports
Dignitaries touring the show floor with exhibition staff

Supporting the UAE’s 2031 Vision

This report delivers a clear, evidence-based view of the fitness ecosystem and is in support of the two core national agendas of the UAE, home of GFX:

  • “We the UAE 2031”: find the market intelligence needed to drive economic growth and build human capital.

  • National Sports Strategy 2031: track participation trends, infrastructure access and community engagement to expand sports adoption.

These insights empower businesses, investors and policymakers to align with government priorities: building a healthier, future-ready nation that enjoys a great quality of life.

Download the 2026 report

Gain exclusive access to in-depth UAE insights spanning operator performance, employee sentiment, consumer behaviour and market trends.

Complete the form to download a copy of the UAE Health & Fitness Industry Report 2026.

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2026 report sponsors

2026 contributing partners

Your Personal Training
MaxValue Trading
REPs UAE
Dubai Fitness & Wellness Business Group, established by Dubai Chamber of Commerce
Boxology
Enhance

The 2027 report is confirmed

The third edition of the report is confirmed for 2027. As the UAE’s health, fitness and sports sector continues to grow, so does the report, and partners play a central role in shaping its next chapter. Here’s what partnering means for your brand.

Brand visibility

Align your brand with a leading industry intelligence initiative and gain visibility across the report and its communications.

Align with national strategies

Position your brand behind the data supporting “We the UAE 2031” and the National Sports Strategy 2031.

Stakeholder engagement

Connect with the report’s network of operators, federations and industry leaders.

Research and data access

Engage directly with the data and insights shaping the UAE market. The depth of access depends on your level of partnership.

Enquire to get involved in the 2027 report

By becoming a partner, your organisation helps build one of the UAE’s most valuable sources of health and fitness market intelligence, and takes a place at the centre of the conversations, data and opportunities shaping the sector.

Complete the form to discuss involvement opportunities for the 2027 report today.

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Someone from our team will be in touch shortly to assist you further.

Formerly

Dubai Active
Dubai Muscle Show
Dubai Active Industry

Sponsors & partners

  • Wellness First

    Platinum Sponsor

  • New Rock

    Platinum Sponsor

  • Panatta

    Gold Sponsor

  • Animal

    Gold Sponsor

  • QODECA

    VIP Buyers Lounge Sponsor

  • Seissense

    PFAS Free Partner

  • C5

    Energy Drink Sponsor

  • ISSA

    Official Education Sponsor

  • wellcube.life, Urban Wellness Hotel Apartments

    Future Wellness Summit Sponsor

  • Dubai Sports Council

    In collaboration with

Global Fitness Expo

28–31 October 2027

Dubai World Trade Centre

Organised by

IEG Middle East

IEG Middle East is part of Italian Exhibition Group (IEG), a global leader in exhibitions, events and business networking platforms. Through industry-leading events, we connect businesses, inspire innovation and create opportunities for growth across the Middle East and beyond.

© IEG Middle East 2026 All Rights Reserved

Formerly

Built on a decade of legacy, three shows now become one. Welcome to the new era.

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